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Ursula M. Burns
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Xerox VP at IU Business Conference

Ursula M. Burns, president of business group operations and corporate senior vice president at Xerox Corp., was one of four to speak March 9 at the Kelley School of Business' annual business conference. Burns, who was named by Fortune magazine as one the 50 Most Powerful Black Executives in America, told the story of the remarkable recent turnaround at Xerox. The company's lessons have application at many companies today dealing with change.

"The Changing Identity of Corporate America: Opportunity, Duty, Leadership" was the theme for the conference.

Burns was named president of Business Group Operations at Xerox Corp. in December 2002, and also is a corporate senior vice president. The Business Group Operations is a $12 billion organization, consisting of five business groups -- Production, Office, Supplies, Worldwide Manufacturing and Supply Chain Services, and Xerox's Engineering Center.

Listen to the entire speech

or listen to these specific sections:

  • Opening remarks
    Xerox' business crisis
    Strong customer base and loyal employees
  • Turnaround plan Tangible results
    Dedication to innovation
    Lessons learned
  • Inclusive environment and diversity
    Opportunity plus hard work
  • Centered around customers
    Retaining old/obtaining new customers
    Document center machine
  • Selling strategies
    (Listen, Align, Serve)
  • Value of leadership
    Sales pitch
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